The ultimate goal of advertising is to sell a service, talk about it, and demonstrate its benefits. Depending on what stage of the sales funnel the client is at and what marketing goals the company sets, advertising services can solve other problems.

Create a need. Sometimes the user does not realize and does not understand what service he needs and what problem it can solve. At this stage, advertising that demonstrates the closure of the need and an example of the finished result will work well.

Strengthen trust in the brand. Promotion of services is often built on trust. It is important to convince future clients of the company’s expertise and professionalism.

Bring back lost clients. Companies often use email or messenger campaigns for this purpose. They give promotional codes and offer special conditions to bring the client back.

When others are “groaning” under the pressure of the problems that befell them in 2020, you do not intend to give up and are ready to snatch your “piece of the pie” from your competitors. After all, this is exactly what modern leaders and successful businessmen do!

• Just starting to work with your clients online? Or already an experienced player in the Internet marketing market?
• Do you want to increase the number of potential clients contacting your company through your website?
  Or increase brand awareness?
• Or maybe create an image of a modern, dynamically developing company (which will advantageously distinguish your company from others in your field of activity)?